Cycle Trail proves a multi-million dollar success

Friday, October 28, 2016

The Alps 2 Ocean cycle trail is proving popular and profitable, according to Waitaki MP Jacqui Dean.

A Ministry of Business, Innovation and Employment report shows the trail generated over $2 million dollars in economic benefits to the region last year.

The figures, released by Prime Minister and Minister for Tourism John Key, also show that with over 18,000 visitors over the course of the year, Alps 2 Ocean is one of the most popular rides in the South Island.

Mrs Dean, who is also Parliamentary Private Secretary for Tourism, said that of the 12 South Island rides, only Queenstown and Tasman Great Taste Trails had more visitors. 

"Alps 2 Ocean has quickly established a reputation as a stunning, well-designed and well-maintained ride.

"This poses an exciting opportunity for local operators to capitalise on the trail's success. We've seen a flurry of businesses investing in their operations lately to allow for growing visitor demand and that looks set to continue.  

"Alps 2 Ocean is a year-round attraction that benefits a wide range of businesses from cafe's and bars to retail and accommodation providers.

"With revenue in excess of $2 million in a single year, the trail is proving its worth as a top-class attraction for the region."