New tourism data to support Central Otago

Thursday, June 23, 2016

Waitaki MP Jacqui Dean said she encouraged tourism operators in the Central Otago area to access new data which estimates how much tourists are spending.

“The first Monthly Regional Tourism Estimates have been released by the Ministry of Business, Innovation and Employment (MBIE) and I encourage those in the industry in Central Otago to use the information on offer.

“This new initiative is free and gives both industry and communities a better understanding of visitor information, like their country of origin and where people are spending.

“For smaller operators or those looking at planning and investing in the future, this monthly data is invaluable.

“Tourism adds significant value to the New Zealand economy, and the Government is keen to support local operators and ensure that all regions benefit.

“It’s also great that this type of information is being made available at a time when the tourism sector has asked for this data to be rolled out.”

“The April 2016 estimates show a national tourism spend of $1980m, with $740m being contributed by international visitors and $1240m by domestic tourists.

“Otago was one of the five regions nationally to record the greatest percentage growth from April 2015 at 7 percent.”


Authorised by Jacqui Dean MP, 127 Thames Street, Oamaru