Chinese tourism a priority in Wanaka and Central Otago

Waitaki news
Sunday, February 22, 2015

Parliamentary Private Secretary to Tourism and Waitaki MP Jacqui Dean said promoting Chinese tourism was a priority for the Government, as increasing numbers flooded into Central Otago and Wanaka for the Chinese New Year.

“2014 was a fantastic year of growth for tourism with holiday arrivals from China into New Zealand, for the year ending December, up 15.2 per cent.

“This growth has continued into 2015 and it’s having huge spin-offs, especially for Wanaka accommodation providers and tourism operators.

“It’s particularly significant that more Chinese visitors are coming here to holiday and it fits perfectly with the work that Tourism New Zealand is doing to maximise the opportunities available from these growing numbers.

“Tourism New Zealand has begun work promoting longer stays to the Chinese, further cementing this country’s image as a desirable, high-value destination.

“And while most holiday visitors from China travel to New Zealand with organised group tours (58%), there is increasing interest from families and small groups in self-drive and campervan itineraries.

“These self-drive tourists provide excellent opportunities for operators in Wanaka and Central Otago.

“New Zealand is also set to launch a facilitated visa process for Chinese business events visitors from next month, which is expected to spur strong growth by making conference and incentive trips more accessible to Chinese travellers.

“Awareness of New Zealand is also growing in China through on-going targeted campaigns, public relations, and marketing activities undertaken by Tourism New Zealand alongside airlines and travel trade organisations.”